History Of Music Video

Completed by Ruby and Amie

We chose to research the history of music videos to understand whilst they remain so important to the music industry. We put our valuable points within a power point and to show our use of technology we placed it within a video where I (Amie) acted as a teacher whilst (Ruby) did the film then it was put together in final cut. It was done in the style of a teacher in a classroom teaching about the history of music and with the noise of children and musical instruments in the background it suits quite well. 

Artists, Videos & Dates Highlighted

Music Channels

 Amie

When undertaking research regarding music channels it became very insightful as it conveyed a sense of demand for music videos due to the popularity within channels and how the internet has infamously soared in regards of how we consume our music videos.

What Music Channels Are Out There?

Music channels provide the platform for music video's that are produced to be aired almost as if it is a showcase of their up coming album to a targeted audience. Major music channels in the UK consist of 4 Music, MTV, Viva and Kiss which can all be found on either free view or cable channels. 
Online you also have the Youtube phenomenon which consists of music video channels as well as the upcoming Vevo channel.  

Quick History On Music Channels
TV: 4 Music

4 Music's UK Hot 40 Week of 16/10/2013

Online: Youtube

Visit Music Channel Websites 
 

Kiss TV Website

4 Music Website

MTV Website

Vote For Your Favourite

Ruby

 Textual Analysis of Music TV Logos Channel: MTV What does the font and colour of the logo suggest about the type of music on the channel? MTV has a range of difference logos which include the same font and layout of 'MTV' but they are just coloured differently. In this particular logo the colour scheme consists of only black and white which can be viewed as both sophisticated and boring. This colour scheme gives the feel of a classic look but it also gives the feel of the sixties. The solid block which makes the 'M' is the most dominate letter, it is in contrast to the handwritten 'TV'. The 'V' is in the shape of a tick which suggests that this is the right/correct channel to be watching. What objects or shapes are used in the logo and what do these suggest about the channel? A 3D 'M' is used to stand for 'music' which could mean that it covers 360o of music genres, which in a way it does as it features channels such as Rocks and Dance. The 'TV' written part looks like it has been graffitied onto the 'M' which is solid which could symbolise a wall. What kind of audience does the channel logo seem to suggest? If the colour scheme is viewed as boring and classic then the audience is shown to be older people such as those in their 70s onwards. However, if the graffiti effect is perceived then it would attract the younger generation; this includes teenagers and young adults. Channel: Kiss What does the font and colour of the logo suggest about the type of music on the channel? The font consists of a sans serif font which is a simple font yet it is easy to read therefore putting the brand out there. As the colour in this particular logo consists of pink and purple it gives the idea that is plays girly pop songs. What objects or shapes are used in the logo and what do these suggest about the channel? The purple shape that is used is in the shape of a 'K', it looks similar to Pacman, looking like it is going to eat up the letters. Despite the logo being in pink and purple, I get the idea that it is placed on a desert, perhaps on the top of the pyramid; this could suggest exotic music. However, the shapes used in the background look like crystals; possibly suggests that the channel is grand and expensive. What kind of audience does the channel logo seem to suggest? Due to the colour of the logo it seems to suggest that this channels main audience consists of females. Channel: Magic What does the font and colour of the logo suggest about the type of music on the channel? The font looks handwritten as it is joined up, this gives it a feel that it features older music as nowadays everything seems to be typed. As it is written in blue it could give the idea of chilled music being played. What objects or shapes are used in the logo and what do these suggest about the channel? The fact that the 'i' is dotted with a yellow dot makes it stand out more than if it just featured a blue dot. The yellow could be symbolic of a sun suggesting that the music played on the channel will brighten up your day. What kind of audience does the channel logo seem to suggest? The logo seems to suggest and older audience or those who are interested in music from previous decades. Posted by Ruby Rhodes at 03:54 No comments: Email ThisBlogThis!Share to TwitterShare to Facebook Labels: Music TV Logos, Research Monday, 9 December 2013 Lyrics Illustrated in Music Videos A music video is a short film which integrates a song and imagery produced for promotional purposes. Lyrics can be illustrated by the artist themselves i.e. by miming, pointing or using their fingers. They can be illustrated by giving a visual to something which is mentioned i.e. if the lyrics were 'drinking coffee' then a visual of someone drinking coffee would be shown.

                                     

Box Television covers a wide range of musical genres as it owns The Box, 4Music (previously known as The Hits before August 2008), Heat TV (previously Q before July 2012), Kerrang! TV, KISS TV, Magic TV and Smashhits TV. These channels are all available on Sky and Virgin Media with 4 Music also being available on Freeview. 

In 2007 Channel 4 brought 50% of Box Television then Emap sold its 50% share of Box Television (along with its radio and magazine business) to Bauer Media therefore Box Television now consists of a 50:50 joint venture between Channel 4 and Bauer Media. 

Owned by Viacom International, it is available on Sky, Smallworld, TalkTalk TV, Virgin Media and WightCable IOW. 

Viacom International owns MTV, MTV Base, MTV Classic, MTV Dance, MTV Hits, MTV Live HD, MTV Music, MTV Rocks, VH1, Viva, Comedy Central, Comedy Central Extra, Nick Jr, Nick Jr. 2, Nick Replay, Nickelodeon and NickToons. 

Viacom Media Network brands come under 1) BET Networks (BET and Centric)
2) Entertainment Group (Comedy Central, Spike and TV Land)
3) Music Group (CMT, Logo, MTV and VH1) the music channels it owns are MTV Base, Dance, Classic, Hits, Music, Rocks, Live, VH1 and Viva. 
4) Nickelodeon Group (Nickelodeon and its related brands)

MTV is the world's premiere youth entertainment brand. It has a global reach of over half a billion households where it covers generations of music fans. 

Owned by CSC Media Group who have their current focus on kids, movies, music and entertainment channels on television; they fulfil this by owning Bliss, BuzMuzik, Flava, Kix, POP!, PopGirl, Scuzz, Showcase TV, Tiny Pop, True Drama, True Entertainment, True Movies and The Vault.

6 out of the 7 music channels they own are wholly owned brands. These 7 music channels cover the musical spectrum of genres. 

Dance Nation TV is owned and operated in partnership with Ministry of Sound.

BuzMuzik was launched in April 2012, it is a music channel which is driven by mobile phone (text and mms) and social networking sites such as Twitter and Facebook. This was the first music channel in music television broadcasting. 

CSC's portfolio accounted for 25% of the music market satellite homes in 2011.

Music Video Analysis: Katy Perry California Girls

Completed by Amie

Katy Perry ft Snoop Dogs- California Girls

This is the first music video analysis which I have undertook. It was hard choosing a video as at this point we were unaware of what direction we wanted to take in terms of genre. The easiest thing to do was pick one of my favourite music videos. It is vital when researching into music video is to look at every aspect as you begin to understand the components which make a music video which will make mine appear more proffesional within the real media world. 

The Music Video, Lyrics, Inspiration and Album Covers

Visual Analysis

Lyric Analysis

Research Into Existing Music Labels

Completed By Amie

Looking at music labels was essential within our research as it informs us of the business aspects of why artists make music videos. It looks out how a music video can provide branding and identity as well as how the industry are making their money back. We also look as how the music industry is doing currently with persist reports regarding loss of profits. 

What Music Labels Are Out There?

A record label is arguably the main reasons why artists such as Katy Perry, Britney Spears and Justin Timberlake are so successful and perhaps without them they would not have had the same achievement as the institutional imput to the branding of the artists is aimed to drive sales. The record label provides artists with effective guidance marketing them to their correct niche audience but provides them with funds to make their musical career but also equally can destroy their career.

Who dominates the market?

The Relationship between Artists and The Record Label

How Do Record Labels Make Their Money?

Why are CD's so expensive to make considering manufacturing is low? This is because of all the background work which goes into making it but also creating enough excess that the label can make a profit!

Artist royalties and Songwriter royalties which are usage based payments to a licensor to generate an on going asset which can either be done at a fixed price or by percentage of gross. A royalty interest is the right to collect a stream of future royalty payment which is often used within music industries describing a percentage of ownership.

Costs of recording the album - Recording studio fees, studio musicians, sound engineers, producers, etc. which can totally range depending on technology and expertise. This process of generating money is rapidly changing with easy internet distribution during the digital age.

Marketing and promotion costs - Video clips, public relations, tour support, marketing campaigns, promotion to get the songs played on the radio, etc can be very costly which often results to artists having to pull media stunts for example Rihanna getting the tube to her concert in order to promote it as it received a lot of press attention.

Design costs - CD insert, promotional materials (posters, store displays, music videos) which is vital to all promote the video alongside marketing as it provides a media platform for the lyrics to be presented and developed. 

Concert tours also generate the profit via ticket sales depending on how many are sold, if they are big arena tours and how much crew and set equates to. 

Why Are Music Videos Important To The Label? 

Music labels spend so much time and money on music videos as it provides a platform for branding of the artist, enhances the music and promotes the song all in aim to drive sales. For example Madonna created some of the most expensive music videos of all time and her notorious movement and costumes within the music video sparked interest within the audience creating publicity. This led to a jump in sales of her records which led to their success therefore making more money for the label. (most expensive music videos ever made table is on the left). 

Music videos aim to be edgy and shock for example 

Miley Cyrus's new music video 'Wrecking Ball' is a move away from her disney character Hannah Montana as we see her naked and her sexualised behaviour led to her video being one of the most watched on youtube and her song moving up within the charts hitting number one on the US billboard hot spot list, number one in Canadian hot 100 and number one in UK official single charts along with much success throughout the rest of Europe.

                                                                                                   

"The Internet Opened A Music Business"

Doug Morris, Chief Executive Officer, Sony Music Entertainment

Doug Morris discuses managing creativity and change within the music video as part of an online guest speaker group series. He covers many vital points including how record labels are changing with current technology in aim to continue to make music sales. 

The Future of Music Labels 

Record labels are suffering as the largest capitals failing to make enough profit.  Distribution is slowing down as selling recorded music and investing profits into the development of new talent slowly decreasing. Global music sales have been contracting for over a decade falling from $27.8 billion in 2000 to $16.5 billion in 2012 conveying that their is less funding for new artists especially when it is such a risk investment as some labels report the fail rate has improved to eight out of ten but traditionally nine out of ten artists do not generate a positive return on investment.

Labels are imply that they are now just an investment bank that become involved within product development, distribution and marketing services for their client which is hitting a 80% chance of a capital lost many labels are becoming more reluctant to sign up and coming artists. 

Completed By Ruby