Copyright Permission

Completed by Ruby and Amie

We used Ruby's email address to message the record company to ensure that we were allowed to use the music for educational purposes and that we would not be infringing any copy right they may have.

Ellie Goulding is under the labels of Neon Gold, Polydor, Cherrytree and Interscope. In order to get copyright permission we had to contact a record label and this proved very hard due to the fact that there are next to none contact details. 

On http://www.codaagency.com/artist/53-ellie-goulding it gave us the email addresses for the agents, we have emailed them and are awaiting a reply.

Despite resending to various addresses we keep checking the inbox but afraid we still have no reply.

Storyboards

Initial Story Board

For us a group it was vital to produce story boards as this would allow us to ensure that our creative work would look effective and follow the forms and conventions to develop style and iconography within our video to ensure that it looked like a real media product. We were also about to look at how our video would need to be edited and we could have a look at the range of shots, angles etc we had to see if we would need any more. It was important to produce an initial story board as we were then able to see what could be improved on. 

Animatic Story Board

Our final animatic story board puts all our ideas together of how we want our music video to look like. It will become the structure of our work once we begin to edit. It will also be used on set to look upon what shots must be taken.

Final Animatic Story Board

Comments on Our Animatic Story Board

Editing Schedule

This is a brief summary of how video needs to be edited within to the song if it works alongside our animatic story board. We thought this would make the editing process a little easier as we are more organised. 

  

Target Audience

 When researching into target audience UK tribes was our main source of research as it provided detailed information which I know to be reliable as I have used it in the past and found that it is often updated. They do information on so many groups that it was easy enough to find what suited our video. Finding out our audiences tastes and interests is crucial in making sure that our music video will be well received and go on to make sales.

INDIE SCENESTERS... are always thriving to find new music of all different types. They search around online, records shops, nights clubs and look towards what their friends are listening too. They like to always be the trend setter and find something new before anyone else because their love of music always strives for them to look for the next best thing. The guitar in an more electronic formed has proved more popular showing their new extended taste in music as they are not only crazed by people like Bastille anymore or Bombay Bicycle Club. It clear a new genre is being explored often focusing on low key artists keep them rather hipster too! Most indie scenester will be constantly on the look out for building up their vinyl collection consistently looking for new tracks and documenting all on their music blogs. It has almost become the latest trend for girls to dress like boys following the skinny jeans and converse type look.

Favourite Social Networks...

Music Playlist...

Brands & Shops...

Music Directors

Amie 

Within the music industry a directors personal creative vision influences how all of their music videos look known as the auteur theory which translates author in english. It is almost a display of the artists style and them making their mark within the industry even it means within terms of genre or edition. Before making my own music video I have looked at music directors within the industry that I would potentially like to take something from and experience what has made their music successful by remaining creative and authentic to their our vision. 

  

John Landis...  

• is clearly be one of the most admirational directors of all time 
• He was one of the brains behind Thriller
• Born in 1950 the American film director, screen writer , actor and producer is a world wide phenomenon 
• he is mainly known for it his comedy and horror films as well as his music videos
• The 13 minutes music video was released in 1983 and was MTV's first premiere video
• Since being voted the most influential pop music video of all time it clearly was well received by popular culture winning numerous other awards such as "most successful music video" by Guinness World Records listed it in 2006 during to selling over nine million copies
•  The video is the most watch also as it is recorded as being seen by four billion all over the world
• After previous succession Landis continued to work with Jackson in 1991 on his Black or White music video which was premiered in 27 countries with an estimated audience of 500 million conveying the anticipation of the up coming collaboration of the time. 
• Throughout his videos Landis continues to modernize taking it a step further for example during 'Black of White' he set the new president for the use of digital morphing raising the standard of state of the art music videos. 
• Despite only working with Micheal twice the authenticity and originality within his music videos set the new trends and infact probably generated a greater career for Micheal by promoting his music on such an individual scale the world was fascinated with him and his unique style. 

• Graphic Introduction- at the time of the music video this is was the beginning of future graphics and technology so contextually I think it should be noted although we have come a long way since these videos were released.
• Unique Locations- from around the world really varies the feel to a music video strengthening connotations and meanings. 
• World Wide Appeal- by appearing in various locations throughtout the world illustrates diversity but also provides Michael with a bigger platform to sell his music on.
• Facial Interchange Effect- I would love to learn how to do this out of interest although it would not perhaps fit in my video it was perfectly suited to the lyrics and it probably one of the most amazing edits to be seen within a music video.
• Unique Ways of Presenting Locations- Authenticity is applied due Landis' original and creative ideas I mean the snow globe effect is just something we have not experienced before as an audience but the simple of ideas appear in some cases to be the most creative. 
• Strong Theme- from horror to diversity the key is to have a key theme and keep it strong throughout. It could in effect be anything, but just take it and run with it! 
  
• Catchy Dance Moves- Thriller's distinctive dance moves certainly made the video it's moves everybody knows no matter what generation or background although putting this effect into my own music video is beyond my ability to make something look professional as it has been previously tried but the end result is always extremely cheesy. 

 

 

Jonas Åkerlund... 

 

• He was a member of the Swedish black metal band Bathory. 

  In 1997 he directed the acclaimed video for The Prodigy's "Smack My Bitch Up", which sparked controversy due to its depiction of drug use, violence, and nudity and was banded from being play across many channels and stations. 

  In 1998 he worked with Madonna for the song "Ray of Light". He has also worked with acts such as Metallica, Christina Aguilera, U2, Blink-182, P!nk, Rammstein, Britney Spears and Lady Gaga.  

  He is a long-time collaborator of pop singer Madonna having worked on such music videos as "Music", "American Life", which was pulled due to its graphic content and the Iraq War, and "Jump". 

  He also directed her documentary film I'm Going to Tell You a Secret and her concert television special The Confessions Tour: Live from London.Among his more recent works were the controversial pornographic music video for Rammstein's "Pussy", the video for the song "Telephone" by Lady GagaBeyoncé, Maroon 5 and Christina Aguilera's 2011 single "Moves Like Jagger", and Duran Duran's single "Girl Panic!".

Check Out My Jonas Akerland Facebook Fan/ Profile Page: www.facebook.com/JonasAMediaA2