Forms and Conventions

Amie

Researching into forms and conventions is vital to ensure that you understand the components which make up a video as we want it to fit in the real media world so we have focused on how the music videos are presented by the artist and the institution following Andrew Goodwin's theory which has almost been our bible in understanding what really does make a music video! Looking into the different areas which make up a music video already kicked up conversation of creative ideas and how it could be implements within our own music video but with our own unique spin! 

Music theories give an insight to the purpose and reception of music videos by its audience. Different theorists have put across different ideas on typical conventions and elements within a music video.

Amie

Researching into forms and conventions is vital to ensure that you understand the components which make up a video as we want it to fit in the real media world so we have focused on how the music videos are presented by the artist and the institution following Andrew Goodwin's theory which has almost been our bible in understanding what really does make a music video! Looking into the different areas which make up a music video already kicked up conversation of creative ideas and how it could be implements within our own music video but with our own unique spin!