Ruby
As some basic research I looked at a few possible music artists who have songs that we could use for our music video. This is just general research as currently we have not decided on a song nor got someone to star in the video, therefore the artist is open to being male or female. I listened to a few of their most famous songs to hear the lyrics and watch the official video, if available, in order to gather up the information of the common elements they share.
Ellie Goulding- Your Song Music Video Analysis
Amie
Your Song was a ballad originally composed and performed by Elton John in 1970. Ellie Goulding re-released the single as part of album 'Bright Lights' 12th November 2010 and by Christmas appeared on all our screen as it was the soundtrack for the John Lewis Department Store Christmas TV advert. The music video was directed by Ben Coughlan and Max Knight, and premiered on Youtube on 14th November 2010. It managed to peak at Number 2 in the charts. The video has a homely look on Goulding's life with her friends and her journeys along the way. The single sold 755,326 copies in the UK alone.
Ellie Goulding stars in her own video, the personal video takes us back to her home town and the train station in Hereford. It was well received by the fans as it is personal to the artists and also develops her image. This is a good example of a collage type video which is used by many artists to give it a home video feel which is an effect that I would like to enforce within my music video.
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The atmosphere throughout seems very pure and introduces a country girl with many shots of Ellie in the park and all wrapped up in her winter gear always wrapped up warm connoting the cold weather perhaps making it feel christmassy explaining why John Lewis chose to use it (video as shown below). Using it for the Christmas video implies and enforces the homely feel that this song provides and the feeling that it gives someone who is listening to it. The shots of her and friends indicate a trip out almost as if they are filming a memory making the home video look appear and feel very sentimental. The images connote Ellie's values such as the importance of friendship highlight that is what life is about and that is what makes you happy as we often find shots of her grinning and laughing throughout the video.
The calming tempo of the music creates a relationship with the visual of nature conveying a peaceful setting. The characters outfits proves that Ellie is just a down to earth girl like everyone except the lyrics of the song highlights that she still has the gift of song and it is something that she is able to share.She expressed pure happiness throughout and a love of music as she consistently plays piano creating a soothing atmosphere and her portraying her love of music throughout.
This video in particular does not include an introduction although many do but then the narrative is not overly exhaustive. However the setting does set the tone and mood telling the story of the song. The relationship between the artist and the lyrics of this song can be left to you imagination as it does not overly have a distinctive story line. Although there are now connotations such as 'travelling' which could suggest a journey but here it takes us back Ellie's routes before she was famous as she visits her home town as we quickly see the station sign of 'Hereford' although it is not obvious it remains personal as she shares her life with her fans. Moreover "my gift is my song" expresses that this song shows the artists voice off and this is the gift. The association with gifts also would again have made it perfect for the John Lewis TV Ad. The director does use cuts but it is not faced passed as the tempo matches the music also unlike Andrew Goodwin's focus on voyeurism this is not included within this video at all it remains very authentic and pure. 
The action shot below is although very simple adds a great stylistic feature a represents her on a travelling journey. This type of shot with my own spin on I will 100% try to use within my own video as I really like the way it looks and the effect it has on the story. It almost feels that she is taking her audience on her journey too. The personal touch to this video is definitely what makes it so special and warming.
In the build up to the chorus the viewers are still met with home made videos enhancing the idea of memories giving the audience a insight to her personal life as she develops her image as an artist but also what she is like in her personal life. The lens flare throughout almost accentuates the memories that she is capturing. The collage feel I also love it is used by many artists including Lana Del Rey. I believe it is a cheap yet effective way of the institutions to make music videos. It differs from your traditional rock and roll sort of themed video. A sense of peace is created as nature has a big part to play throughout the entire video and shots of her paddling in the lake with her wellies on. The enhanced colours throughout highlight the pretty side of nature making it only seem more beautiful.
Goodwin's theory is also exemplified here there are so many close up shots of Ellie Goulding throughout her video as there is a clear desire for her to be seen which is wanted by the audience as they wish to feel up close and intimate to their favourite star. This in turn makes an effective performance which is perhaps something to be considered when making my own video as it is also evident within other music video for example Miley Cyrus- Wrecking Ball.
The progression of the video continues with her story and we are presented with our star as a very warmly and down to earth kind of girl as she is sitting on the sofa with her cat having a cuppa. This although reflects normal life of many people I chose to analysis this video as in the music video spectrum there actually is not much that you could compare it with it as it is a very unusual feel as its not raunchy or looking for attention its very stripped back and raw which is actually why I think it was so popular. It was so well received and taken well as it was easy watching and aproppriate for all as many videos now days are not suitable for children and many adults in particular are annoyed with what there children are being exposed. The song is a great cover and the video is absolutely beautiful. Amie
Contact With Our Artist
Although with a slim chance of any replies we thought we should try and contact our artist through social media! It would be worth a shot and fun if we did get a reply but what we say stars are generally just to busy these days! Here is a couple ways we tried to contact her!
Ruby
Analysis of Song Lyrics
First verse: the feeling inside is the feeling which you get when you're with or thinking about the person you love, this feeling can be described as having butterflies in your tummy. Goulding is open about how she's not rich but if she was she would use it in order to get a big house for her and her partner to live in; she does this as her main priority rather than spending it on shoes and bags for herself.
It's a little bit funny
This feeling inside
I'm not one of those who can easily hide
I don't have much money
But boy if I did
I'd buy a big house where
We both could live
This feeling inside
I'm not one of those who can easily hide
I don't have much money
But boy if I did
I'd buy a big house where
We both could live
Second verse: it is clear to see that Goulding is nervous about her love as she is rambling on about the detail of the colour of his eyes when all she wants to say is how sweet they are. She is that nervous that she can't concentrate on taking in the details of the colour of his eyes.
So excuse me forgetting
But these things I do
See I've forgotten if
They're green or they're blue
Anyway the thing is
What I really mean
Yours are the sweetest eyes I've ever seen
Chorus: Goulding is proud of her love with this person because she is encouraging him to tell everybody and show her off. At the same time she hopes that he likes the song and doesn't mind that she is so open about how she feels about him. She wanted to tell her partner how much she loved him even though the song wasn't worth much in value, it came from her heart.
And you can tell everybody,
This is your song
It may be quite simple but
Now that it's done
I hope you don't mind, I hope you don't mind
That I put down in words
How wonderful life is now you're in the world
Third verse: Goulding comes up with the idea of being a sculptor but then thinks bad of the idea and dismisses it and changes it to a more exciting yet still creative idea. She feels like she isn't good enough for the partner although she is trying her best, for this reason she is doing what she is best at, song writing, rather than being something that she is not - a sculptor.
If I was a sculptor
But then again no
Or girl who makes potions in a traveling show
I know it's not much but
It's the best I can do
My gift is my song and
This one's for you
Oh [x8]
And you can tell everybody
This is your song
It may be quite simple but
Now that it's done
I hope you don't mind, I hope you don't mind
That I put down in words
How wonderful life is now you're in the world
So excuse me forgetting
But these things I do
See I've forgotten if
They're green or they're blue
Anyway the thing is
What I really mean
Yours are the sweetest eyes I've ever seen
Chorus: Goulding is proud of her love with this person because she is encouraging him to tell everybody and show her off. At the same time she hopes that he likes the song and doesn't mind that she is so open about how she feels about him. She wanted to tell her partner how much she loved him even though the song wasn't worth much in value, it came from her heart.
And you can tell everybody,
This is your song
It may be quite simple but
Now that it's done
I hope you don't mind, I hope you don't mind
That I put down in words
How wonderful life is now you're in the world
Third verse: Goulding comes up with the idea of being a sculptor but then thinks bad of the idea and dismisses it and changes it to a more exciting yet still creative idea. She feels like she isn't good enough for the partner although she is trying her best, for this reason she is doing what she is best at, song writing, rather than being something that she is not - a sculptor.
If I was a sculptor
But then again no
Or girl who makes potions in a traveling show
I know it's not much but
It's the best I can do
My gift is my song and
This one's for you
Oh [x8]
And you can tell everybody
This is your song
It may be quite simple but
Now that it's done
I hope you don't mind, I hope you don't mind
That I put down in words
How wonderful life is now you're in the world
Our Artist Live
On 9th March 2014, Ruby & I have booked to see Ellie Goulding perform live at London's O2 arena- got to have fun alongside the coursework. But it would be a good idea to see just what she is like as an artist and focus on costumes, graphics etc to see if they match close up to anything we did within our music video even though our schedule is set before then.
Meeting Ellie Goulding
I was lucky enough to meet Ellie Goulding whilst working at The Britt Awards. It was an amazing experience as you got to see her on a personal basis. It was good to meet her as I was able to evaluate her style, attitude which is something I could include with the planning stages as I have now had first had experiences of her interests.
It's usually a big kind of vent of frustration or anger or sadness that puts me in the right frame of mind to write. It's such a cliche to say that artists write when they're down, but it's true for me. It's a relief to get out what's eating away at my heart or my soul or my head.
Ellie Goulding
Read more at http://www.brainyquote.com/quotes/authors/e/ellie_goulding.html#0WbQGgTJRlMSllXe.99
Ellie Goulding
Read more at http://www.brainyquote.com/quotes/authors/e/ellie_goulding.html#0WbQGgTJRlMSllXe.99
Biography
Ellie Goulding's biography found on her website describes her as:
"Never likely to be one of those singers who is content just to turn up, lay down a main vocal part and leave, Ellie’s approach to writing and recording is, she admits, borderline obsessive – but then, anything less, she says, would be a waste of time." Goulding's voice is distinctive, similar to that of Jake Bugg, this can play an important role in her songs.The new record Halcyon is about a journey out of heartache towards hope. The hope consists of the main highlights in her life, some of these are a Brit award, the release of Lights, writer's block, singing at the White House and a number one pop record that has done over 3m in America. In April 2011 when the Royal Wedding took place in London, Goulding sung at the party at Buckingham Palace following the wedding reception. She sang a selection of her own songs and cover versions (including tracks by Michael Jackson, Tina Turner and Elton John).In America, her single 'Lights' stayed on the American Billboard Hot 100 chart for 35 weeks. Halycon is a redemptive album which gives the idea of lessons learnt and the adventures that Goulding is able to go on. Goulding's website also describes her as:
"Honest and self-aware enough to endure and acknowledge her propensity for what she herself calls "over-thinking"; brave enough to confront this and go into battle again' and possessed of a talent, and a voice, of such extraordinary power that, for all her vulnerability, you sense that, deep down, Ellie Goulding knows she is impregnable".
Music Style
Goulding has a vocal range of a soprano and is well know for her high piercing vibrati, breathy tone and emotive delivery. Neil McComick of The Daily Telegraph described her voice as 'something special'. Her voice conveys a childlike wonder with darker tones- a truly original tone full of emotion.
Her voice has been compared to Dolly Parton by Will Hermes of Rolling Stones.
Goulding's debut album Lights in 2010 experiences with different genres such as indie pop, synthpop, folktronica and indietronic. The second album Halcyon followd a similar style yet she stepped aeay a more electronic sound moving to a more tribal sound.
Goulding's debut album Lights in 2010 experiences with different genres such as indie pop, synthpop, folktronica and indietronic. The second album Halcyon followd a similar style yet she stepped aeay a more electronic sound moving to a more tribal sound.
She has a wide range of interests including R&B, electronica, heavy metal, folk, hip hop, pop and classical. Her musical influences are Beyonce, Bjork, Florence & The Machine, Imogen Heap, Katy Perry, Lana Del Rey, Lady Gaga, Rihanna and Owl City. She also is very much into rappers such as Kanye West, Drake and Nicki Minaj.
Albums
Awards
Artist Image
Tours & Festivals
Biography:
Ellie Goulding's biography found on her website describes her as:
"never likely to be one of those singers who is content just to turn up, lay down a main vocal part and leave, Ellie’s approach to writing and recording is, she admits, borderline obsessive – but then, anything less, she says, would be a waste of time."
Goulding's voice is distinctive, similar to that of Jake Bugg, this can play an important role in her songs.
The new record Halcyon is about a journey out of heartache towards hope. The hope consists of the main highlights in her life, some of these are a Brit award, the release of Lights, writer's block, singing at the White House and a number one pop record that has done over 3m in America.
In April 2011 when the Royal Wedding took place in London, Goulding sung at the party at Buckingham Palace following the wedding reception. She sang a selection of her own songs and cover versions (including tracks by Michael Jackson, Tina Turner and Elton John).
In April 2011 when the Royal Wedding took place in London, Goulding sung at the party at Buckingham Palace following the wedding reception. She sang a selection of her own songs and cover versions (including tracks by Michael Jackson, Tina Turner and Elton John).
In America, her single 'Lights' stayed on the American Billboard Hot 100 chart for 35 weeks.
Halycon is a redemptive album which gives the idea of lessons learnt and the adventures that Goulding is able to go on.
Goulding's website also describes her as:
"honest and self-aware enough to endure and acknowledge her propensity for what she herself calls "over-thinking"; brave enough to confront this and go into battle again' and possessed of a talent, and a voice, of such extraordinary power that, for all her vulnerability, you sense that, deep down, Ellie Goulding knows she is impregnable".
Music Style:
Goulding has a vocal range of a soprano and is well know for her high piercing vibrati, breathy tone and emotive delivery. Neil McComick of The Daily Telegraph described her voice as 'something special'. Her voice conveys a childlike wonder with darker tones- a truly original tone full of emotion.
Her voice has been compared to Dolly Parton by Will Hermes of Rolling Stones.
Goulding's debut album Lights in 2010 experiences with different genres such as indie pop, synthpop, folktronica and indietronic. The second album Halcyon followd a similar style yet she stepped aeay a more electronic sound moving to a more tribal sound.
She has a wide range of interests including R&B, electronica, heavy metal, folk, hip hop, pop and classical. Her musical influences are Beyonce, Bjork, Florence & The Machine, Imogen Heap, Katy Perry, Lana Del Rey, Lady Gaga, Rihanna and Owl City. She also is very much into rappers such as Kanye West, Drake and Nicki Minaj.
Her voice has been compared to Dolly Parton by Will Hermes of Rolling Stones.
Goulding's debut album Lights in 2010 experiences with different genres such as indie pop, synthpop, folktronica and indietronic. The second album Halcyon followd a similar style yet she stepped aeay a more electronic sound moving to a more tribal sound.
She has a wide range of interests including R&B, electronica, heavy metal, folk, hip hop, pop and classical. Her musical influences are Beyonce, Bjork, Florence & The Machine, Imogen Heap, Katy Perry, Lana Del Rey, Lady Gaga, Rihanna and Owl City. She also is very much into rappers such as Kanye West, Drake and Nicki Minaj.
Artist Image:
Albums and Successes:
An Interview:
Tours:
Style of CDs:
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